CONTENTS

PREFACE
INTRODUCTION
THE BIG PICTURE

SECTION ONE
OVERVIEW

MEME TALK
UNDERSTANDING MEMES
WHY LOOK FOR MEMES?
GENE/MEME PREMISES
MEMES VS. GENES
MEMES: YOUNG GENES

SECTION TW0
SEEING MEMES

BROAD CATEGORIES
OVERALL GROUPS
HIERARCHY OF MEMES
SUBTLE MEMES
SPECIFIC MEMES
MOTHER'S FAVOR
PERSONAL MEMES
LANGUAGE MEMES
SOCIAL VIRTUES
MORAL VALUES
RELIGIOUS COMMANDMENTS
PSYCHOLOGICAL LABELS
BAD LANGUAGE
BELONGING

SECTION THREE
THEORY

MEME POWER
IMAGES AND MEMES
MEMES AND JUDGMENT
BOYS AND MEMES
GENETIC ETHICS
SEX AND SOCIETY
CON-SCIOUSNESS AND MEMES
MEMES AND CHILDREN
MEMES AND SEXUALITY
MORALS AND MEMES
GENDER AND MEMES
CONSCIENCE AND MEMES

SECTION FOUR
PRAGMATICS

WHAT TO DO?
WHY STUDY MEMES?
HOW TO SEE MEMES
WHAT TO DO WITH MEMES?
LYING WITH A STRAIGHT FACE

SECTION FIVE
CONFESSIONS

CHALLENGES
TELLING ME WHAT TO DO
MOTHER KNOWS BEST
WHAT I/THEY THINK
MOTHER NATURE AND MOTHER
BEING CONSCIOUS
SELF MAKING
CONSCIOUSNESS AND DECEPTION
EASE OF IMAGES
DECODING REBELLION
REFLECTIONS ON LOLITA
GENDER, MEMES, AND SELFING
THREAT OF THINKING

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